Baskin Robbins in UAE is promoting its products by “eating desserts first”. In a way, this reminds me of the famous deliblog Dessert Comes First authored by Lori Baltazar.
Here’s an ice cream cake that we’ve got for my post-birthday celebration last year. I was not that patient to finish the main course that I ate the dessert first. I’m not concluding that the ad’s tagline is ultra effective. I’m just a sweet toothie.
I already got a stand by piece for this week’s Photo Hunt theme of Advertisement. Until I saw this post at the client’s office yesterday. I thought this would be more substantial. I wanted more details though and did a little googling. Only then I knew that this campaign for a Paperless Day is one of Abu Dhabi’s means of celebrating the annual World Environment Day (every 5th of June). I did not know there is such a thing (ignoramus, bohoo!). Since Friday and Saturday are weekend here, the campaign would be held a day earlier. And that’s today.
This year’s theme is Your Planet Needs You: Unite To Combat Climate Change. The environmental agency of Abu Dhabi listed 10 Tips to help us go paperless in the office. I think all of these are long known to many, so I consider these as gentle reminders. Except for number 8, which I am practising not primarily to go paperless but because I find it more practical.
Reduce the number of newspapers delivered to your home or workplace. Read the newspaper online.
I wonder how the (printed) newspaper industry would take this as a recommendation. Aside from the paperless day in the offices, they will also hold a global youth discussion forum through videoconferencing, a play on climate change by school kids, and radio and mall quiz on climate change for public.
In the Philippines, they have lined up different campaigns for tomorrow, June 5:
Cavite city
In observance of World Environment Day, officers and personnel of this organization will plant 1,000 mahogany trees and will conduct a shoreline cleanup drive along the base premises.
Pasig
Title of Event: Dance for LIFE! Type of Event: Club Party Event Objective: Raise Awareness on Environment Protection by Showing Audio Visual Presentation in Tune with Electro-House and Trance Music. Beneficiaries: Team Gratitude -Aetas displaced in the Island of Boracay and Donate portion of Funds to UNEP chose.
Others
College of Saint Benilde will hold a series of competitions with a theme “SAFARI” for the World Environment Day awareness among students.
You may check here how the rest of the world will celebrate World Environment Day.
I’m glad to have an office with a view. Almost the same with our Abu Dhabi office, the one in Sharjah (neighbor emirate of Dubai) is refreshing as well.
I intentionally sat by the window during the training, not expecting that I’d be embraced by this sight. I immediately took snaps using a camfone.
No matter how busy the day gets, these food for the eyes make me feel like it’s easy Sunday morning. There will always be something beautiful near you, only if you’ll turn around a little and will keep an open mind and eye. Enjoy the week, everyone.
Over dinner last month, we were talking to an Emirati-Canadian colleague whose parents are visiting Egypt. His father borrowed his newly purchased sunglasses. “Mine is very expensive, the thieves in Egypt like sunglasses. So, let yours be stolen.”
Yesterday, a good friend visited me at home to avail a free pork steak and desserts for dinner while intently watching TFC. She’s still staying in the hotel (with her second week in UAE) and quite sucked up with non-Filipino channels. We were chatting until almost midnight (time flies when you’re having fun) as if there’s no office the next day. She asked me how to combat those malicious looks coming from strangers. Not to exaggerate, but if you’re new in this part of the world it’s either you’d feel too embarrassed or too amused that most of the men (of particular nationalities, I’m not telling) will look at you as if that’s the first time they’ve seen another gender. Hence, I told her the nicest technique. Whenever applicable, to pretend (declare) that she’s married. She shall be safe then. If she needs to be safer, tell that her husband and children are waiting for her.
If you’re a woman held up in an isolated area, stick out your stomach, pat it and signal that you’re pregnant. You might also invest in a cheap wedding band, for imaginary husbands deflect unwanted suitors.
I told you.
But one of the 15 tips screams,
Don’t wear a nice watch, for that suggests a fat wallet and also makes a target. I learned that lesson on my first trip to the Philippines: a robber with a machete had just encountered a Japanese businessman with a Rolex — who now, alas, has only one hand.